The objective of Helgo is to design and manufacture simple, playful and useable products, with an obvious spirit. Helgo began in 1997 with the launch of the Beanbag chair for Hay. This was followed by the May cushion, and the 1866 Plaid for Geismars. In 2008, Helgo started production of the Ohook coathooks, followed by the Astack candleholders and Rack and Mill. Helgo is Christian Uldall and Anne Heinsvig.